His book, titled This is Depression, is a personal story after losing his son to depression and suicide. Determined to use grief as a powerful tool for change and removing the stigma associated with mental health, Reggie decided to write the book under the pen name of R. Avery Burton to honor his son, Avery Burton after he suffered a major depressive episode in 2017. In the process of healing, he rediscovered his passion for story telling and helping others find their voice.
Since he began writing the book, Reggie and his family started the Avery R. Burton Excellence in Academics and Sports Scholarship and the Avery Burton Foundation, a 501c3 non-profit, dedicated to mental health outreach and saving lives.
Reggie started his professional career as a print journalist at the Reno Gazette-Journal. He moved into professional sports as a public relations specialist at the San Diego Chargers, where he worked Super Bowl IV and Super Bowl XXX for the NFL. Reggie started his career in hospitality as the publicist for Circus Circus Reno and later was promoted to Public Relation Manager for Circus Circus Las Vegas. He would become Director of Corporate Communications for Mandalay Resort Group and MGM Mirage.
Reggie began his own public relations consulting firm, Reggie Burton Communications, a certified minority business enterprise (MBE), while remaining active in the community, serving as (Past) Chairman of the Board of Directors for Vegas PBS.
Reggie continues to build and grow his business leading to a rebrand to RB Group – Public Relations. Reggie’s current and past clients include Las Vegas Urban League, R&R Partners Advertising Agency, RobertParker (The Wine Advocate, A Michelin company), The Ogden Family Foundation and The Vegas Golden Knights.